Customer behaviour
Conversion of passers-by into store traffic
Behaviour of customers within the store (dwell time, bounce rates, inter-zone movement and others)
Kepler’s unique technology uses the ‘Radio Frequency Density’ output from smart phones without identifying the phone or the person. In summary, Kepler uses the signal output, the dwell time and movement of the phone to assign a ‘pseudo identifier’ to the phone, thus counting and tracking only within the range of the sensor. This makes Kepler’s technology intrinsically private, in that it does not infringe on, and is not applicable when it comes to the numerous compliance frameworks (Australian Privacy and Surveillance Laws, GDPR, CCPA, LGPD etc).
