Valentines Day Findings 2022

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Key Insights

Centre traffic continues to improves but Inside (store) traffic lags as shoppers make ‘targeted visits’

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Summary of Valentine’s Day Performance

Sales increase of ~5% in AUS

Key insight

• Traffic levels have improved
• Targeted trips mean fewer store visits per trip

Sales are up (excluding Footwear 4.33% up)

• Number of sales are down for most categories
  • Key driver is the reduced Inside Traffic
• But the amount being spent is higher
  • Inflation and/or more items being bought

If your landlords are telling you ‘traffic is up’ – they are correct – throughout the centre BUT not for your location

2022 Cumulative – % Proportion against total period

• 41% of the period’s sales in first 7 days
• ~27% in the last 3 days
  • ~20% on Saturday and Sunday
  • ~7% on V Day itself

Indications of Valentine’s Day Interest

Google Trends show a strong increase in Intentions this year

‘Gifts for Her’ substantially lower than ‘Gifts for Him’

USA v AUS/NZ Comparisons

• AUS lockdowns in 21’ and 20’ played significant roles in the sales comparative trend
• The USA did not have the nationwide depth of lockdown that we did

These insights are from our Kepler Retail Index (KRI). If you would like to learn more about this powerful retail tool.

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