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DATA-DRIVEN RETAIL SALES IMPROVEMENT & OPTIMISATION
When it comes to retail, there’s a limit to how much you can optimise a brick-and-mortar shop for increased sales without having data to inform your decisions. How can you improve the customer’s in-store experience without having a clear idea of key indicators like:
- Who’s walking through the door
- How long the average customer spends in the shop
- The effectiveness of your store in converting traffic to sales and then maximizing the sales basket value
- Which visual merchandising is making the greatest impact
- How many customers who try on clothes in the fitting room end up committing to a purchase
Retail sales improvement technology can take the guesswork out of your strategies and protocols for in-store operations, merchandising, marketing and more.
At Kepler Analytics, our innovative retail sales optimisation software provides invaluable data around foot traffic, conversion rates and other consumer behaviour. This delivers actionable insights that allow you to make results-driven improvements to your entire retail network – whether it’s a single brick-and-mortar shop or a nationwide chain with 300 outlets.
THE BENEFITS OF IMPLEMENTING KEPLER ANALYTICS RETAIL TECHNOLOGY
- Easily installed retail traffic sensors track the volume of people entering the shop
- Paired with the Kepler Retail Analytics Dashboard, these sensors allow precise measurement of shopfront and fitting room conversion rate
- Connect your POS systems, scheduling/rostering software, Net Promoter Score metrics, customer feedback avenues, internal stock reporting systems and promotional calendar data for a comprehensive overview of how your store(s) is performing, and identify areas for improvement
- Quick and easy installation/calibration (typically three hours)
- Not visible to customers, and no disruption to store operations
- Monitor individual stores, regions, or custom store groups directly from the dashboard, available on desktop as well as mobile app
- In real-time, track a store’s sales against daily targets and identify key areas for improvement before the day is even over
- A whole host of other retail sales improvement and optimisation features
RELIABLE TRAFFIC MEASUREMENT FORMS THE BASIS OF RETAIL REPORTING SYSTEMS IN THE PALM OF YOUR HAND
By equipping your stores with this level of retail technology, you can optimise operations in every aspect of the business; from ensuring adequate staff are on-site during peak periods, to delivering personalised marketing based on customer profiles.
The Kepler System has helped established nationwide brands like Officeworks make effective changes to merchandise, rosters and store design. As an in-store analytics partner, Kepler collects invaluable data and transforms it into actionable insights to optimise your overall retail sales strategy.
Whether you’re looking to improve store operations, compare changes in merchandise layout, assess property values against retail performance or even make sure your stores are adhering to COVID-19 measures – Kepler Analytics is the ideal solution.
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Don’t hesitate to request a demo of our services today, or get in touch if you would like more information.
