July 13, 2022

How To Measure Foot Traffic


Foot traffic is one of the most important metrics for any business. Depending on how sophisticated the data is, it can provide you with detailed insights to things like how well your marketing campaigns are working, how well your store is performing compared to other locations in your network, which visual merchandising layouts are most effective and more. In the points below, we’ll walk you through how to measure foot traffic in store and what to do with the resulting data.

What is foot traffic and why measure it?

The term “foot traffic” refers to the number of people passing through a store. Measuring foot traffic can give you an indication of how popular your store is and how well it is doing. It can also help you to identify patterns in customer behaviour, such as busy times of the day or week.

How to measure foot traffic in store

There are a few different ways to do this. One way is to use a physical counting device, such as a clicker counter. This method is best for businesses with high traffic volume and can be done manually or automatically.

Another way to measure foot traffic is through video analytics, which uses cameras to track how many people enter and exit the store. This method is best for businesses with lower traffic volume, however it can also be more expensive.

Once you’ve collected your data, it’s important to analyse it to see what trends are emerging. For example, if you notice that foot traffic is significantly higher on weekends, you may want to adjust your staffing levels accordingly. You can also use foot traffic data to track the success of marketing campaigns or events. If you see a spike in foot traffic after running a new ad campaign, you know it was successful!

What can you do with the information gathered from your foot traffic analysis?

  • Find out which days and times are the busiest and adjust your staffing schedule accordingly
  • Look for patterns in customer behaviour (for example, do you see more foot traffic on days when you offer a sale?)
  • Use data from other sources, such as sales data, to see if there is a correlation between foot traffic and sales

By understanding how customers move through your store, you can make changes that improve the customer experience and increase sales. The Kepler Retail Sales Improvement System is specifically designed for this very purpose; allowing retailers to increase sales conversion, enhance customer satisfaction and lower operating costs across their entire retail network.

Via easily installed retail traffic sensors, the Kepler System allows you to count not just the volume of people entering your store, but also accurately measure shopfront and fitting room conversion rates too.

When paired with the Kepler Retail Analytics dashboard, these foot traffic sensors allow you to monitor and optimise individual store performance in real-time. Whether your motives are centred around store operations, merchandising, site evaluation, AB testing or otherwise – Kepler serves as a comprehensive companion to enhancing your customers’ in-store experience.

Request a demo

Trial the Kepler System for your store today.

related articles


Timing and behaviours of traffic and purchasing has altered from pre-COVID-19 patterns

Kepler has reviewed the first five months of...


August 1, 2022


How To Increase Profits In Retail

Whether we’re talking about a small chain of...


July 13, 2022


How To Increase Sales In Retail

Any business owner or marketer worth their salt...


July 13, 2022


Kepler Global Retail Traffic Index – Focus on South Carolina

The two tables below provide Week on Week and...


May 19, 2021

How much is

data driven
store operations

worth to your business?

We will provide you with a custom assessment:

  • Custom Assessment for 6 stores in your store network
  • Comprehensive conversion benchmarking
  • Customer-to-staff ratios

Book your

free demo

Simply fill in your details below and we will be in touch to arrange your free custom assessment and comprehensive demo.

    Book your FREE Demo...​

    Simply fill in your details below and we will be in touch to arrange your free custom assessment and comprehensive demo…

    Book your FREE Demo...

    Simply fill in your details below and we will be in touch to arrange your free custom assessment and comprehensive demo.