November 16, 2020
KEPLER RETAIL INDEX (KRI) week ending 15/11/2020 – Foot traffic still down but its not all bad news
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In this week’s KRI summary we see that Passer-by traffic continued to fall, even in the last few weeks and overall vs last year. But we did see that Shopfront Conversion (SFC) crept back up, meaning a slow and tentative return to in-store shopping?
As we have said previously about this entire year, those that are in-store, they are there for a purpose and they are serious about spending, Sales, Sales Conversion (SCR) and most notable, Average Transaction Value (ATV) are all up vs last year up.
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