April 6, 2021
KEPLER RETAIL INDEX (KRI) week ending 04/04/2021 Easter shows distinctive drop in passer-by traffic
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Each year there is an obvious and clear drop in passer-by traffic corresponding with the weekend of Easter and this year is no different with a 17.3% drop vs the prior week. What is also noticeable is that following this drop, there is a 2-3 week run of positive trending passer-by traffic which could represent higher conversion potential for you.
The post Easter period is the start of a larger increasing traffic trend up towards the Mothers Day weekend.
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