December 7, 2020
KEPLER RETAIL INDEX (KRI) week ending 06/12/2020 A familiar down tick after a strong Black Friday week
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Typical of a week after Black Friday, we saw a down tick on most metrics this week. But in following the trend of recent years and more pronounced in 2020, Sales Conversion Rate (SCR) continues to be the story that is the most interesting for the future of bricks-and-mortar shopping.
Lastly, we still saw sales outstrip 2019 by 7.8% so similarly to last week the lower discounting this year has seen better margins for retailers.
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